[Newsmaker] Veronica Katay joins Outdoor Network

Veronica Katay has joined Outdoor Network’s Johannesburg office as key accounts manager. She has 20 years experience in the media and out of home industry, and plans to take the account management team to the next level of client satisfaction.
[Newsmaker] Veronica Katay joins Outdoor NetworkBizcommunity Briefly tell us about your new role at Outdoor Network?

Katay: Being key accounts manager I focus on increasing our clients’ level of satisfaction and ease when they have invested in our products and service in order to achieve success with their campaigns. I also pursue new business by educating new clients on the innovative and creative offerings we have that deliver real value.

Bizcommunity What will your first order of business be?

Katay: To evaluate each and every key client’s current holding; with the view of assisting them to achieve maximum reach, frequency and impact according to their brand’s requirements.

Bizcommunity What will your core strategy be?

Katay: To offer all our clients new value propositions that incorporate key landmark sites, as well as national campaign sites. And attract new key clients on board with our new innovations. It’s an exciting time to have joined the organisation.

Bizcommunity What is your main business challenge?

Katay: To continue increasing innovation on our sites and levelling the playing fields we share with our respected competitors. We’re painting the skyline ‘Outdoor Network GREEN’!

Bizcommunity The biggest trend in your industry?

Katay: Digital, digital, digital! The out of home market has exploded into the digital realm. Both in terms of the platforms being developed, as well as how we use technology to research return on investment for our clients. The out of home media industry has so much invaluable big data research at our fingertips now. We can assist our clients to make better informed decisions by showing them exactly how each and every site – large or small – impacts their identified target audience.

Bizcommunity Most important attribute needed to do your job?

Katay: – Passion for the industry in its entirety.
– The love of connecting PEOPLE!
– It’s all about relationships: Establishing relationships, keeping them and building on them.
– Fun: You’ve got to love to have fun.
– An open mind: For me, there is no box!

Bizcommunity What inspires you?

Katay: The diverse and dynamic nature of this industry. Every day is a new challenge and experience. We have an ever-extending and changing database of clients and outdoor media platforms. The greatest blessing in my life is my little girl Jazmin. She is my inspiration too. She gets me out of my bed each day without effort and great zest. Not one day is the same for me. Each day is an opportunity to learn in all realms and embrace growth. I love the challenges and opportunities!

Bizcommunity What’s at the top of your bucket list?

Katay: To be part of growing our company into the position of being regarded as the South African industry’s preferred outdoor media supplier; the first ‘go to’ point of contact.

On a personal level – to take Jazzi to the Eiffel tower, or as she called it since she was a baby ‘auful’ tower. Further to this, to enable her with the education and life experience she will require to make her own life a huge success one day. All in all, to forever and always go on to reach new heights. I’m looking up and moving forward.

Outdoor Network appoints new key accounts manager

Outdoor Network has appointed Veronica Katay as its new key accounts manager. She will work at the company’s office in Johannesburg and her main objective will be to service the company’s agency portfolio and help it become the brand of choice in the out-of-home sector.

Katay’s experience spans 20 years and she’s had multiple successes in the management and direction of leading and high-revenue out-of-home media accounts including one of the biggest international FMCG out-of-home media accounts.

Media Room & Home Theater Lighting

Media room lights or home theater lighting is a great way to liven up your entertainment area for your family and guests. Homeowners, who own a media-theater room, are always looking for new ways to expand on the technological aspects of home theater lighting system. Purchasing the right kind of lighting fixtures for your media-theater room can create cool special effects and give your space its own personalized theme. Everyone loves to kick back and watch a great movie from time to time, but it is even more fun to create a particular mood through the use of lighting, once the show gets underway. Technology is advancing at a rapid rate these days and keeping up with the changing tide of modern day equipment for your media-theater room can be a challenging task. Many homes now have products that will soon be outdated and basically obsolete. Homeowners can benefit from having an advanced wiring system, which will interconnect devices, such as DVD’s and televisions at the same time. Think about being able to perform multiple tasks at the single click of a button. You come home from a long day at work and walk through your front door. Instead of scrambling to hit the alarm button, you walk over to a wall mounted keypad and press a single button that deactivates the alarm, turns on all the lighting, and flips on your favorite tunes. Home automation systems with this type of advanced wiring can transform your media-theater room or any other space into a player’s paradise. Residential Landscape Lighting and Design knows the importance of having an advanced home automation wiring system for your media-theater room or any other space within your residence. We offer this kind of technology today, so tomorrow’s needs don’t become a thing of the past. Homeowners can talk to one of our installers and get the latest and greatest home automation products for their media-theater space. Whole house audio systems can play theme music throughout your home before the show even begins! We also have dimmers and RadioRA starter kits that can create the perfect lighting mood within your media-theater room. RLLD is always trying to make your life as easy as possible and giving your media-theater room the proper type of lighting is one of our top priorities. Our home automation products are just one way of doing this. Homeowners can check out our remote control lighting systems that make traditional illumination a thing of the past. Easy, convenient, and extremely fun, these systems allow you to turn on light fixtures inside and out at the same time or within any room you select. The sweeping tide of technological advancement has left some homeowners in the dark. Updating your living headquarters with an advanced wiring system or other home automation products is becoming more necessary than ever before. Residential Landscape Lighting and Design can bring tomorrow’s needs into your home today. Our advanced wiring systems and home automation products (lighting controls) are perfect for your media-theater room or any other space within your residence. Your media room can utilize the most advanced wiring system to create that cool special effect. Give your home theater a new type of light and ride the wave of technological revolution! Published at: https://www.isnare.com/?aid=234609&ca=Home+Management

Media Extenders And The Wired (or Wireless) Home

If you’ve been online reading lately about digital home entertainment equipment, a phrase that you may be seeing more frequently is “media extender”. This refers to a device that essentially “extends” the reach of another media source such as a DVD player. The more common usage of this term is describing a Media Center Extender, which refers to a device that lets you stream features from a PC that is running Windows Media Center 2005 to other devices such as televisions, radios, and personal audio players. These “Media Center Extender” boxes essentially serve to let you make use of some Media Center PC functions directly on your television rather than having to run to a different room in order to set a video playing on a display screen downstairs as previous, more primitive “media throwers” or other makeshift solutions permitted. The most famous Media Center Extender that is presently available is certainly the highly touted Xbox 360. Microsoft’s latest foray into the world of console gaming systems is now capable of interfacing with a Media Center PC to provide room-to-room entertainment via either a 100 Megabit wired home network or a wireless one, such as 802.11b or other standards. It cannot send media in reverse, however (from the Xbox 360 to the Media Center PC), which is still a very rare feature among media extenders of any kind due to copyright and other concerns. Summarily, if you have a Media Center PC with an extensive library of legally-obtained music, video, and other media on this computer, you certainly may have a use for the Xbox 360’s Media Center Extender capabilities, or for one of the other media extenders on the market (offered by LinkSys and other tech manufacturers). If you’ve been looking for an effective way to bring digital media to each room of your house without having to burn and re-burn CDs and DVDs, media extenders may be the brand new technology for your wired (or wireless) home! Published at: https://www.isnare.com/?aid=63790&ca=Entertainment

Making A Home For Your Media Collection

Buying furniture for electronic equipment and media collections can be challenging. There are TV and entertainment stands, television armoires, wall and modular units, all of which are designed to hold a variety of media. Since media storage comes in a variety of types, styles, sizes and diverse configurations, it might seem like an overwhelming task. Examine the size of your current selection. Take stock of how many different types of media you own and how many of each kind that you have. This will determine how much room you will need to house your CDs, DVDs, etc. If you have a smaller sized media collection, it is possible that it can be conveniently stored in an entertainment center. The type of media storage you select will depend on how you wish to organize your collection. When selecting the kind of unit best suited to your requirements, consider accessibility. If you want to be able to spin them around when looking for something, a tower on a swivel base would be the best choice. But if you would prefer to store them out-of-sight in drawers, a wall unit or cabinet with doors would be the ideal solution. Types of Media Storage Furniture: Freestanding Wall Units: Freestanding wall units typically resemble a bookcase and can range from one unit to several ones that fill an entire wall. Although a media storage wall unit might resemble a bookcase, the shelves of a media storage unit tend to be slightly narrower and it is designed specifically to hold a variety of media. When purchasing a freestanding wall unit, keep in mind the number of CDs/DVDs you own. Some units can hold over 1500 CDs. If your collection will never be that large, a smaller unit will probably be ideal for your needs. If you are a serious collector, multimedia wall units with two or more sections will allow you to easily organize and access your collection as it grows and changes. Wall Mounted Cabinets: When space is an issue, choose a compact wall mounted cabinet that will hold a large number of CDs/DVDs. To make your collection very accessible, select an open wall unit that will allow you to easily identify and reach stored items. Consider the shape of your wall mounted cabinet. If the wall mounted unit is long and rectangular, it will use the space horizontally, while an oversize, square or tall cabinet will utilize the space vertically. If you are an avid collector and are concerned that this type of media storage will not grow with your collection, many wall mounted units are stackable, meaning you can add more shelving as needed. Cabinet with Doors: A multimedia storage cabinet with doors is ideal for someone who wants to protect their collection from dust and light. This type of media storage is also good if there are children in the home. If securing your collection is a further concern, select a CD/DVD cabinet with a turnkey lock. Since many cabinets come with doors that open outward, check to see if opening them will disrupt traffic flow. Because multimedia cabinets have become central pieces of furniture in their own right, it is important to select a color and style that will blend with your current decor. Spinning tower Spinning towers combine compact organization solutions with accessibility and convenience. They are specifically designed to use a minimum amount of floor space. Today, spinning media towers are available in sleek, stylish colors and designs versatile enough to fit in anywhere in your home. They are especially useful in small rooms since a revolving rack requires two square feet, but will store a maximum number of CDs/DVDs. A well designed media storage unit is a useful piece of furniture to have. No matter what kind of media storage you are considering buying, I hope this article has provided you with valuable insights that will help make the decision a little easier. Published at: https://www.isnare.com/?aid=194333&ca=Home+Management

Taming The Media Beast In Your Home!

Does your home have more noise, confusion, mixed messages, commercials, or tasteless junk coming from the airwaves than you’d like? Computer, TV, radio, video games, CD’s and DVD’s—no matter how careful we try to be, there are still “leaks” allowing things in our personal spaces that we don’t really like. There’s a name for this onslaught of worldly messages and political correctness—it’s called, the Media Beast! And our best efforts to stop it from gaining access to the minds and hearts of our families sometimes seems hopeless. Even “children’s” books can be the source of some of the worst messages—ie., stuff that we don’t want to teach our kids (such as the infamous, “Heather Has Two Mommies”). Fear not: The holiday season presents the perfect time to tame the media beast in your home. There is no period of the year that is more conducive to getting together as a family and sharing what we watch, hear, or read. I have two suggestions that all families can—and should– try, at least during the holidays, if no other time of the year. #1: Have a “19th Century night” once or more each week. With the exception of Christmas lights, turn off all other electronics: the TV, computer, games, etc. If you have a fireplace this is the time to USE it! If outdoor wood is not available for burning have some store-bought fire “logs” ready for the occasion. Hunker down together in one room, making sure everyone is comfortable. Hot cocoa, mulled cider, or non-alcoholic eggnog make the perfect libation. Popcorn, Christmas cookies, or anything your family likes to nosh on should be available. Candles—so long as they are not accessible to small children—are a wonderful atmosphere enchancer. If not practical for you, then substitute flashlights. Once everyone is cozy, read a Christmas story together. Some are ageless, and even reluctant teens will end up getting involved in them, such as “A Christmas Carol.” Very young children will enjoy shorter selections and there are abundant offerings to choose from; in fact, this is true for all ages. Alternatives to reading aloud together are listening to holiday stories on tape or cassette, and of course, watching a holiday movie, my second suggestion, which I’ll discuss in a moment. Young children should be allowed to color or play quietly while listening to audio tapes or longer stories read aloud. (A side-benefit of having a “19th Century Night” is that it becomes a great memory for the kids later on.) #2: Have a Merry Movies Night. During the holidays my family does this as often as possible. First, be sure that all homework is finished, projects worked on, and baths accomplished. Once everyone is ready, get comfortable and pop in a wholesome Christmas movie. (Beware of modern remakes, and never assume that because the word “Christmas” is in the title that the movie will be a good one, or appropriate for all ages.) We have nights when we do a few cartoon classics such as, “The Grinch Who Stole Christmas,” Snoopy and the gang, or Rudolph. Other nights we pick an old film classic, and sometimes we try a more modern one (“Christmas with the Kranks,” “Elf”). For some tried and true movie ideas, check my holiday picks page on my website. This is the time to add to your collection of good films—and they make great family gifts, too! The benefit of doing family nights are manifold: first, everyone is together! For families with older kids, being together gets harder as interests spread and commitments take children from the home. Second: You can control, or at least have a large say in what form of media is getting everyone’s attention (make it wholesome and fun). Finally, you won’t be passively allowing the “media beast” to trample on you or your family—not this year, not this time! Have a warm and wonderful, wholesome and happy Christmas! Published at: https://www.isnare.com/?aid=109428&ca=Family+Concerns

Out of Home (OOH) Media Advantages

Accessibility One thing that OOH media has to its credit big time would be the accessibility issue. A large portion of the advertising that the average consumer is subjected to these days is advertising that comes at them when they are in their home. Internet advertising, television advertising, newspaper advertising and magazine advertising are all examples of this. Because OOH is not associated with these, it is definitely a type of medium that can be used with great accessibility advantages. Association Another advantage of OOH media is the fact that it is associated with something that consumers are doing when they are out of their home. Unless the consumer in question is someone that is ultra-technological, they will still do a reasonable share of their shopping out of the house. This means that they are seeing your OOH advertisement when they are out already shopping for something. The buying mood is one that they are already in. Therefore, the association with buying in your OOH ad and their buying mood can potentially be advantageous for you if the linkage comes around at the right time. Status Companies that do OOH advertising are generally companies that are associated with a lot of status. Think about the companies that advertise at bus stops or on large billboards. These are companies that are usually very large and knowable, partially because of the fact that they have done OOH advertising on a large scale. Status is something that can on its own create sales momentum for your company and it does sometimes come with OOH advertising. Branding OOH advertising gives you a unique chance for branding in a way that no other form of advertising can. Take the specific case of OOH advertising on a billboard. What kind of brand recognition could you promote that would be anywhere near as effective as getting your brand blown up to thousands of percentage points on that gigantic billboard? The answer is a very obvious nothing. Nothing else can match that when it comes to branding, making this another OOH media advantage. Impression Efficiency Compare billboard advertising to advertising on the television or the radio. Sure the billboard advertisement is more expensive. Sure the radio will give you a better going rate and so will the television. But when you are advertising OOH, the whole city can potentially see your advertisement. This is unlikely to happen when you are dealing with other forms of in house advertising. That is certainly something worth keeping in mind beyond the issue of absolute cost for both of these advertising types. Final Thoughts These are by no means the only advantages that you’d get through OOH advertising, but they are certainly a list good enough to illustrate the point. A lot of people would claim that the internet has killed OOH advertising, but nothing could be further from the truth. The internet will never kill OOH advertising for the simple reason that it can never be out of home in the real sense of the phrase. Published at: https://www.isnare.com/?aid=406230&ca=Business